The Perfect Tribe got in touch to take part to the Zee Cinemalu channel rebrand. The idea for branding the channel is to create one world which has multiple ‘zones’ within it. These different areas would be a part of the same space but have different textures and lighting; an urban environment, a floral setting, a forest or desert. We built the branding for the channel around these areas and move from one zone to the other to reveal the logo, line up and tune in information. The result was a massive kit of bold, colourful and dynamic style frames to direct the guys @ Zee Enterprises to create the final On-Air animations and Off-Air content.