We were asked by experience agency Itch to create the visuals for the 2017 Conference of Pharmaceutical Companies. Genentech has contributed to some of the major pharmaceutical breakthroughs of recent years so we wanted to bring the idea of 'Progress' to life with a series of striking visuals representing cell regeneration.
Art Direction: Itch & Surface Studio
Animation: Surface Studio
Sketches, storyboard and early stage:
Director's cut montage: